BlackBerry Announces Virtual Assistant to Counter Siri, Google Now and Cortana

July 16, 2014 by
BlackBerry Assistant mock-up - Source: Engadget

Today, BlackBerry announced "BlackBerry Assistant," its own voice-command mobile assistant to compete with Apple's Siri, Android's Google Now and Windows Phone's Cortana.

Engadget reports BlackBerry Assistant will be available on the upcoming Passport phone. Details have yet to be released as to what search engine will power BlackBerry Assistant.

The story felt a bit like damage control because Apple just announced a new partnership with IBM to build apps together and sell more iPhones and iPads to enterprise (i.e. corporate and government) clientele. Enterprise, of course, used to be BlackBerry's wheelhouse.

Not surprisingly, BlackBerry's stock price took a hit as a result of the new Apple-IBM partnership.

Posted in: BlackBerry