HTC Launches Billion Dollar Advertising Campaign Featuring Robert Downey Jr.

August 15, 2013 by

HTC recently launched a $1 billion advertising campaign featuring Robert Downey Jr. The new campaign plays with the HTC acronym with it's primary message being "Here's to Change".

HTC has had a very rough year financially losing significant ground to Apple & Samsung. HTC put all of its eggs in one basket with the high end HTC One which is most likely considered a sales failure.

HTC Here's to Change Advertising Campaign





Posted in: HTC


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