Virgin Mobile Creates Safe Text Zones in Vancouver & Toronto (April Fool's)

April 1, 2010
Virgin Mobile got in on the April Fool's fun with a video promoting their new "Safe Text Zones".

Each year, thousands of Canadians are injured by horrible cases of "textus interruptus" after walking into poles, mailboxes, bike stands and other dangerous obstacles that line our streets.

This spring, Virgin Mobile, working with the consumer advocacy group CRASH (Canadians Raising Awareness for Street-related Harm), began a pilot campaign of Safe Text Zones in Toronto and Vancouver. The goals is to raise public awareness and lobby the government to have similar safe zones installed in busy streets across the nation.

Posted in: Virgin Mobile