AT&T Releases New Unlimited Elite Plan
Following the introduction of its Unlimited Starter and Unlimited Extra plans earlier this month, the final piece of AT&T’s trio of new unlimited plans has arrived. The carrier rolled out its premium Unlimited Elite plan yesterday, replacing the previous Unlimited &More Premium plan.
AT&T Unlimited Elite at a Glance
| Unlimited &More Premium | *NEW* Unlimited Elite | |
| Price | 1 line – $80/month 4 lines – $190/month | 1 line – $85/month 4 lines – $200/month |
| Data Deprioritization | After 22 GB (during congestion) | After 100 GB (during congestion) |
| Hotspot Data | 15 GB/month | 30 GB/month |
| Features | Unlimited talk & text (U.S., Canada, Mexico) HD video streaming Fraud and spam alerts | Unlimited talk & text (U.S., Canada, Mexico) HD video streaming Fraud and spam alerts |
| Entertainment Extras | AT&T WatchTV Selection of premium movie or music service | HBO subscription Free HBO Max upgrade (once available in 2020) |
Data correct as of 11/22/2019. Prices reflect autopay and paperless billing discounts.
The new Unlimited Elite plan offers twice as much hotspot data and four times the high-speed data prioritization as its predecessor, Unlimited &More Premium. You still get HD video streaming, and you can talk, text, and post to your heart’s content while in Mexico and Canada.
While you no longer get access to WatchTV (AT&T’s livestreaming TV service), you now get an HBO subscription. Once HBO releases its highly anticipated streaming service, HBO Max, Unlimited Elite plan subscribers will have first dibs on a free account.
AT&T Unlimited Elite vs. Other Major Carriers
| Monthly Price | Hotspot Data | Mexico & Canada | Streaming Quality | Entertainment | |
| AT&T Unlimited Elite | 1 line – $85 4 lines – $200 | 30GB | Unlimited talk, text, and data | HD | HBO/HBO Max |
| Verizon Get More Unlimited | 1 line – $90 4 lines – $220 | Unlimited – up to 30 GB 4G LTE | Unlimited talk, text, and data | HD | Apple Music Disney+ |
| Sprint Unlimited Premium | 1 line – $80 4 lines – $180 | 100GB | Unlimited talk and text 10 GB of data | HD | Hulu Tidal Music Amazon Prime Lookout Premium Plus |
| T-Mobile Magenta Plus | 1 line –$85 4 lines – $170 | 20GB | Unlimited talk, text, and data | HD | Netflix Standard Unlimited in-flight Wi-Fi |
Data correct as of 11/22/2019
AT&T’s Unlimited Elite comes in at the same price as T-Mobile’s flagship Magenta Plus plan, yet with a higher data deprioritization threshold (100GB vs. 50GB) and bigger hotspot allowance (30GB vs. 20GB). While Sprint lays claim to a cheaper plan ($80/month) with more entertainment perks (Hulu, Amazon Prime, Tidal Music), its network coverage isn’t as broad as AT&T’s. Verizon’s Get More Unlimited is the most expensive unlimited offering among the majors at $90/month. All of which is to say, AT&T’s new Unlimited Elite is a solid choice!