In a big event on Monday (March 9), Apple announced its first-ever smartwatch will hit store shelves April 24, and retail for anywhere between $349 and a whopping $10,000 for an 18K gold luxury version.
For wannabe early adopters, Apple said it will begin taking preorders for the watches on April 10.
"Apple Watch Sport, the low-end model housed in aluminum, starts at $349 for the 38mm model and $399 for the 42mm model," wrote The Verge's John Kastrenakes (March 9). "The stainless steel Apple Watch will start at $549 for the 38mm model and $599 for the 42mm model, with prices ranging up to $1,049 and $1,099 depending on the band they're paired with. The 18-karat gold Apple Watch Edition (pictured above) will start at $10,000. Those will only be available in select retail stores."
"As opposed to a phone or a tablet, where what’s inside matters most, the Apple Watch is invariably a fashion product just as much as it is a computing tool," wrote TechCrunch's Jordan Crook (March 9). "While the iconic and uniform look of the watch face itself will act as a status symbol in its own right, no one wants to wear the exact same thing as everyone else. A watch is inherently an accessory, and accessories are made to set us apart."
A big question about the watch, however, remained unanswered on Monday: How long will the battery last?
Well, The Next Web's Mic Wright set out to answer that question (March 10). In short, it depends how you use it.
"If you’re hoping to use your Apple Watch throughout the working day, Apple’s tests predict you’ll get 18 hours of battery life. It breaks that down to 90 time checks (5 per hour), 90 notifications, 45 minutes of app use, and a 30-minute workout with music playback via Bluetooth," he wrote. "If you’re someone who gets a lot of notifications, you’ll need to charge it up a lot more frequently."
For "Dick Tracy" voice calls, users can expect three hours of talk time. Music fans will get up to 6.5 hours of playback time. Workout enthusiasts can expect seven hours worth of heart rate sensor activity. Minimalist users who use the device to simply tell time and check the phone five times per hour (4 seconds per check) should get up to 48 hours of battery life. "You could also save a lot of money and buy a Swatch," Wright added sarcastically.
As for charging, Apple says it will take 1.5 hours to charge the device from empty to 80% capacity and 2.5 hours to go from empty to 100%.