iQmetrix: Galaxy S5 Makes Up 18% of Phones Sold in Canada During Launch Weekend

April 18, 2014 by

iQmetrix released an infographic today revealing interesting stats about the recent Samsung Galaxy S5 launch.

The infographic (below) compares the S5's launch weekend (April 11-13) sales to those of its key rival, the iPhone 5s, whose launch weekend was Sept. 20-22, 2013.

Some quick highlights:

  • Galaxy S5 vs. iPhone 5s launch sales: The Galaxy S5 sold better at launch than the iPhone 5s did on its launch weekend, comprising 18% of total phones sold in Canada (and 23% in the U.S.), during the period. The iPhone 5s comprised 13% of total phones sold in the Canada (18% in the U.S.) during its launch weekend.
  • Galaxy S4 sales in 6-month lead-up to Galaxy S5 launch (Oct. 2013 to March 2014): Even with a new model expected in April 2014, the Galaxy S4 saw sales peaks during the 2013 holiday season and in January 2014.
  • iPhone 5 Sales in 6-Month lead-up to iPhone 5s launch (May 2013 to Oct. 2013): Interestingly, U.S. iPhone 5 sales dropped progressively in the months preceding the iPhone 5s launch. In Canada, on the other hand, sales remained low and flat during the same period.
  • Galaxy S5 Launch Weekend Sales by Region: The Galaxy S5 comprised a whopping 41% of phones sold (April 11-13) in the Southern U.S. region; 30% in the Northeast, 23% in the Midwest, 21% in the West, as well as 18% of phones sold in Canada.

The difference between S4 and iPhone 5 sales in the lead-up to the S5 and iPhone 5s launches, respectively, is really quite interesting.

S4 sales varied greatly in the U.S. in the six-month lead-up to the S5 launch. Two peaks emerged during the 2013 holiday season and in January 2014. It's fair to assume these peaks (mirrored in Canada) were due to carrier promotions intent on clearing out remaining S4 stock.

The six-month iPhone 5 trend was much different: a steady drop in the U.S. versus low, flat sales in Canada. This is likely due to a few things: Apple tightly controls its stock and pulled iPhone 5 devices off shelves (with plans for the new 5c to replace the iPhone 5); the company rarely marks down older models and rather just yanks them off store shelves; and, in Canada, many iPhone users were waiting out the last of the nation's now-extinct three-year contracts in anticipation for the iPhone 5s (or the iPhone 6 coming this fall).

Samsung Galaxy S5 Launch
 
 An Infographic by the Team at iQmetrix Mobile POS Software
 
Posted in: Apple iPhone, Google/Android, Industry Trends, Samsung


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