Nokia made their Ovi Maps application free to download on January 21, 2010 and has since seen over 1.4 million downloads. Nokia has stated that they are seeing a download every second.
As of 31 January 2010 the top five countries downloading the new version of Ovi Maps were: China, Italy, UK, Germany and Spain. The top five most popular Nokia devices installing the download were: Nokia 5800 XpressMusic, Nokia N97 mini, Nokia N97, Nokia 5230 and Nokia E72.
Nokia plans on pre-loading Ovi Maps on all future phones & smartphones providing them with an even larger install base.
Some analysts are predicting the death of companies like TomTom & Magellan with the runaway success of Ovi Maps and Google's Plans to include similar software with their Android 2.0 OS.